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A study of automotive seating comfort and related design factors was conducted, utilizing subjective techniques of seat comfort assessment and objective measures of the seat/subject interaction. Eight male subjects evaluated four different test seats during a short-term seating session and throughout a three-hour driving simulation. For the latter, subjects operated a static laboratory driving simulator, performing body-area discomfort evaluations at thirty-minute intervals. Cross-modality matching (CMM), a subjective assessment technique in which a stimulus is rated by matching to the level of another stimulus, was used during the long-term driving simulation to evaluate discomfort. Subject posture, muscle activity in the lower back and abdomen, and pressure levels at key support locations on the seat were monitored. In addition, a sonic digitizing system was used to record seat indentation contours and to characterize the subjects' spinal contours.