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This work presents the strategy for technological innovation adopted by a mature organization established in the automotive area. The methodology is already being used to administer the research and development program at the present time occurring in this company.

The importance of the function of research in the strategical planning in the industrial company is dealt with, and procedures are proposed to establish, implement and control a research program with emphasis on some procedures, like the creation of a pilot-program, the consulting inside the company for the selection of projects, criteria for classification and characterization of projects, the relation with the universities. The conscientiousness, throughout the company, of the importance of the function of research, is brought into relief in the results.