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In South America and other emerging markets sound package development is limited by the cost and weight of its components. Reaching the right balance between cost and a good NVH performance provides an important competitive advantage, therefore any achieved design opportunities can be replicated to other vehicle lines and markets. In this work the main noise transmission paths are verified by evaluating the contribution of sound package components to noise attenuation in two cases, initially from the tire contact patch through vehicle body to a number of positions within the vehicle interior and, next, from the engine compartment, by placing a High Frequency Sound Source (HFSS) at engine faces to the same vehicle interior positions. The main objective is to optimize sound package distribution and to prioritize which areas should have the sound package reinforced in order to improve Tire and Engine noise reduction.