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Aisin AW Co., Ltd. was established in 1969 from Japanese and American investment as a new company specializing in automatic transmission (AT) manufacture. Aiming to reach and overtake the Western advanced technology while "pursuing the essence of the role of ATs within the whole vehicle system", it has since achieved its goal of becoming the world's No. 1 AT manufacturing company. In 1985, Aisin AW established a research and development lab for the development for new products other than ATs. Operating under the motto of creating a single, attractive basic design concept layout while "pursuing the essence of the role of the vehicle within society", this lab developed the world's first voice navigation system (VNS), an innovative, creative product born from our company's exclusive product concept. Aisin AW is now achieving the biggest share of the vehicle navigation system market in Japan