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In today's competitive environment, Automotive OEM's are looking for optimizing product development cycle times and costs. CAE based digital component development plays key role in achieving above product development objectives. This paper presents quick iterative numerical simulation methodologies developed for design validation/development of components for side pole test rig for conducting full vehicle side pole impact test as per EuroNCAP testing protocol. As a part of this side pole test rig development study, side pole support structure, vehicle carrier and carrier stopping mechanism were analyzed for strength and energy absorption requirement (Refer Fig. 1). The complete scope of work for component development/design validation of side pole test rig was simplified by using reduced CAE models. This approach was a substitute to the classical approach of studying together, the complex vehicle to barrier interaction and vehicle-carrier interaction with stopping mechanism.