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In the early days of manufacture, mass produced goods were stark in contrast to the decorative craft oriented fashions of the time. Manufacturers felt the need of a new skill orientation, that combined art with engineering, to make their produce attractive to customers: they sought a solution of form, function and factory - a vocation later termed Industrial Design. Industrial Design defines the value of every mass produced durable, and finds much relevance for marketable industrial applications. The coming together of design and engineering has established a contemporary perspective to product development, giving the mobility industry a long term foundation for better business.