Electric car and Porter’s five Forces: Marketing Positioning in the Automotive Industry 2015-36-0486
This paper determines the market positioning of the electric vehicle, while applying tools like SWOT analysis, Porter’s five forces, external environment analysis or the Ansoff’s Matrix. It is important to note that these tools are applied looking from the perspective of the electric vehicle, i.e. how the electric vehicle impacts a conventional fossil fuel drive automobile manufacturer. There is no doubt that the electric vehicle - or at least some version of it - is the future of urban mobility. At the same time it has been considered as a new product among automotive industry. Nevertheless it cannot be neglected that the time of the electric vehicle has not come so far. It is more probable that there might be another evolution step, for example the hybrid electric vehicle, before the fossil fuel driven automobile will be replaced.
Citation: Jussani, A., Heer, A., Ibusuki, U., and de Moura Côrtes, C., "Electric car and Porter’s five Forces: Marketing Positioning in the Automotive Industry," SAE Technical Paper 2015-36-0486, 2015, https://doi.org/10.4271/2015-36-0486. Download Citation
Author(s):
Ailton Conde Jussani, Andreas Heer, Ugo Ibusuki, Carlos de Moura Côrtes
Affiliated:
Universidade de São Paulo (FEA/USP)
Pages: 8
Event:
24th SAE Brasil International Congress and Display
ISSN:
0148-7191
e-ISSN:
2688-3627
Related Topics:
Hybrid electric vehicles
Electric vehicles
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