This paper discusses subjective and objective approaches to quantifying ride performance in three sections: (1) Separates overall ride quality into five components-impact feel, shake, isolation, motion control, and smoothness; (2) Discusses approaches to objectively quantifying ride performance; (3) Provides analytical and test data to illustrate trade-offs in performance between the components of ride. The final section of this paper presents customer clinic data indicating customer preferences for the trade-off balance between ride performance attributes, specifically motion control versus smoothness.