Challenges of adopting new Lighting Technologies on Emerging Markets 2010-36-0051

Emerging markets and South America in particular, have quickly become the cornerstone of major automotive companies in recent years. Currently, all major players are located in the region, and this has created an excellent environment for developing market-tailored products. The trend in the design and technology community is one which allows the final customer to improve his own safety and reduce overall power consumption. Throughout the entire automotive industry, the lighting system has always had a very important role to play during its long history. In the past 50 years, vehicular lighting has achieved an important status due to its close relationship by enhancing passenger and vehicle security. In addition, there is still room for improvement in the halogen front lighting system. Particularly, it is of utmost importance to highlight the implementation of NEO (new efficient optics). This paper will show the benefits that can be achieved by adopting this technology, since it will be the first implementation in the market (Worldwide) and more important will be launched in South America, an emerging market. This technology enhances the overall headlamp performance, better package and a unique design.