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The basic goals of privacy and authenticity of personal data are summarized, and examples of potential threats to privacy in telematics applications are provided. Probable telematic transactions for the automotive environment are analyzed for typical versus necessary personal content. The question of privacy versus confidentiality versus security versus authenticity is discussed in the context of system design and service provider responsibilities. Several examples of how current telematic systems address privacy are provided, and worldwide trends in architectures followed the "designed in privacy" concept are briefly described.