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Curbing emissions of carbon dioxide (CO₂), which is believed by many scientists to be a major contributor to global warming, is one of the top priority issues that must be addressed by automobile manufacturers. Automakers have set their own strategies to improve fuel economy and to reduce CO₂ emissions. Some of them include integrated approaches, focusing on not only improvement of vehicle technology, but also human factors (eco-driving support for drivers) and social and transportation factors (traffic management by intelligent transportation systems [ITS]). Among them, electric vehicles (EVs) will be a key contributor to attaining the challenging goal of CO₂ reduction. Mass deployment of EVs is required to achieve a zero-emission society. To accomplish that, new advanced technologies, new business schemes, and new partnerships are required.

The ways in which vehicles are used in the field are continually becoming more diverse. In order to provide the optimum solution with respect to performance and weight, it is necessary to be able to assure vehicle endurance reliability with a high degree of accuracy in relation to the manner of use in each market. This situation has increased the importance of accurately quantifying the ways in which vehicles are used in the field and of designing vehicles with sufficient endurance reliability to match the usage requirements. This report presents a “market model” by which the manner of usage in the field can be treated quantitatively using combinations of environmental factors that influence the road load, drive load and corrosion load, representing typical loads vehicles must withstand.