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Accident data from the Fatal Accident Reporting System show that over 300 people each year are killed or injured while riding in the bed of a pickup truck. The number of individuals involved varies from year to year with no discernable trend. The number of people involved has lead to requests for the application of additional warnings to the bodies of pickup trucks, beyond those already found in the owner's manuals advising against the use of the bed of the truck to carry passengers. The question addressed in this study is whether the occupants of the bed of a pickup truck are aware of the risk of increased injury if the truck is involved in an accident while they occupy the bed and as a result whether they require additional information in the form of warnings.