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There is a significant growth in the Automotive Electronic Control Unit (ECU) market in India with strong consumer emphasis for enhanced safety features and the requirements for compliance to emission regulations. The availability of better highways and intra-city roads has facilitated quick access to destinations and customers are more inclined to owning fast, yet safe cars. Emission norms and safety regulations will also push penetration levels of ECUs. This paper gives illustrations of the vehicle functionality, the identified hazards or risks associated and the safety functions required to meet the safety goal. It shows how Robert Bosch Engineering and Business Solutions Limited (RBEI) address these requirements on development processes and the new functionalities to be introduced to comply with the safety guidelines for the vehicles produced for the Indian and global market