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Conventional product development techniques need a change to radically new methods to meet competitive market demands. This is all the more so for developing countries where technology gaps have to be bridged. Simultaneous Engineering, Value Engineering, and the Total Quality Concept are widely used to rapidly develop “desirable” and cost effective products. Telco used the essence of these processes concurrently in an approach called Simultaneous Value Engineering for Quality (SVQ) to develop a new range of light pickup trucks in a span of 30 months. A key element in this approach is the catalytic role played by a multi-disciplinary group of specialists.