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The purpose of this study is to establish the criteria of election of an electrical architecture tailor-made for the emerging markets, to be applied during the whole vehicle's lifecycle. A literature review about related subjects as the meaning of "electrical architecture," its techniques, criteria and methodologies of development, and the definitions of emerging and developed markets is also presented. Based on the bibliographical research, documentary analysis and unstructured interviews with active members of the automotive industry, the criteria for election of electrical architectures for emerging markets was established, as well as their describers and swing-weights, required by the use of the additive aggregation method - a multi-criteria decision taking method. The criteria were applied in two case studies of automotive industry: the developments of a low-cost hatch vehicle and a mid-size luxury sedan vehicle, both designed for emerging markets.