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CouponRadio standardizes the content and structure of the data broadcasters transmit on their Radio Broadcast Data System/Radio Data System (RBDS/RDS) FM 57KHz subcarrier. Because of this new interactive standard, specially designed receivers will not only receive and display the changing messages. More importantly, the receivers will allow the listener to selectively save the messages of their choice onto removable credit card-like memory devices, which can be left in the radio for safely viewing the messages later, or removed from the radio to generate valuable electronic coupons at local retailers. The patented Interactive Multi-Industry Standard (IMIS) will give electronics manufacturers the direction and confidence necessary to build a new era of radio receivers that will be well received in the marketplace.