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This paper presents some potential new uses for Head-Up Displays (HUDs) in vehicular applications, where the information conveyed to the driver goes well beyond the content of today's production HUDs. Such information potentially relates to the use of cellular telephones, navigation systems, vehicle-to-roadside communications systems, and many others. Improvements in flat panel display technologies are enabling the presentation of larger, more reconfigurable, more daylight-viewable HUD images. A few of the relevant advances are cited. The above developments suggest increased future opportunities for HUDs to present useful information in an as-needed, eyes-on-the-road manner.