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The world urbanization is growing rapidly, bringing many challenges for people to move in dense metropolitan regions. Public transportation is not able to attend the whole demand, and individual transportation modes are struggling with traffic congestion and stringent regulations to reduce its attractiveness, such as the license plate restriction in São Paulo. On the other hand, enablers like smartphones mass penetration, GPS connected services and shared economy have opened space to a whole new range of possible solutions to improve people perception on urban mobility. This work aims to evaluate the modal choice behavior models and understand the success factor of current mobility solutions in the city of São Paulo. The data available through origin/destination researches will be used to validate the models used in this work.