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In recent years the car radio has evolved from a simple mechanically operated product to a high quality and sophisticated piece of audio equipment. The use of technology has provided the user with many new features, and to help provide designs which satisfy the requirements of customers for both higher acoustic performance and simpler, familiar methods of operation, industrial designers have been used to style and configure in car sound equipment. This paper looks at some examples of design solutions to current radio products, and looks at how design can be used to integrate technical developments with changing user tastes and requirements.