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The Brazilian automotive market presents special characteristics: at the same time that it demands similar technologies applied in developed markets like USA and Europe for luxury cars, in the sub-compact entry-level segments (a segment where the profit margin is very tight) there are unique characteristics that justify the development of different cars. Taking into consideration the mini cars segment, there is no car developed specifically for the Brazilian market. While the mini cars development for the entry level segment is still rare, every new auto show presents new proposals and some of them are on the streets, but most are mainly focused in the luxury segment. These vehicles currently in the market are in a price range where it is not economically feasible for them to be acquired by someone who is coming from a motorcycle-based usage.