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Technical Paper

Communication Management in Virtual Teams

2010-10-06
2010-36-0342
In nowadays automotive market, highlighted by global products, companies are pushed to sell vehicles that comply with legal and customer requirements in different countries and, not unusually, different continents. In order to achieve such challenge, and pressed to reduce project and production costs, companies are spreading design centers around the world, based on regional expertise and lower labor costs. These excellence centers must work together to benefit from synergies and local skills from different regions. Such projects are staffed by Virtual Team, whose members barely face each other. This means teams will work frequently with people they have never met, who live in different time zones and have different cultures. As a consequence, communication is done basically through computer-based media, and must be even clearer and more direct than with the people who work at the next desk.
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