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Technical Paper

Multisensory Contributions to Perceived Quality and Authenticity of Materials for the Vehicle Interior

2017-03-28
2017-01-0494
Material authenticity is an important factor for appearance and perceived quality of the vehicle interior. The term authenticity implies ambivalence: For the product designer, it means identification and trueness of the origin of the material. The customers, however, can only access information on the nature of the materials via their own perception of surface features. Thus, the intended authenticity of a material always needs to be conveyed by its surface. Specific cases illustrate the context: 1. The customer touches a part of known matter, but various layers prevent from directly touching the natural material: e.g. leather at the steering wheel, applications of wood. 2. Perception of a thin surface layer indicates authentic material, which is not fulfilled by the whole part: e.g. plastic parts plated with metal. 3. A part consists of authentic material, but newly composed, so that it is not easily identified, such as recycled materials, e.g. leather fiber layers for seats.
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