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Automotive seating is designed by considering safety, comfort and aesthetics for the occupants. Seating comfort is one of the important parameters for the occupant for enhancing the overall experience in a vehicle. Seating comfort is categorized as static (or showroom) comfort and dynamic comfort. The requirements for achieving static and dynamic comfort can sometimes differ and may require design parameters such as PU hardness to be set in opposite directions. This paper presents a case wherein a base seat with good dynamic comfort is taken and an analysis is done to improve upon the static comfort, without compromising on the dynamic comfort. The study focuses on improving the initial comfort by considering various options for seating upholstery.