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Demand for enhanced infotainment systems with features like navigation, real-time traffic, music streaming service, mirroring and others is increasing, forcing automakers to develop solutions that fulfill customer needs. However, many of those systems are too expensive to be fitted to an entry-level vehicle leaving a gap in the market that fails customer’s expectation. This gap is usually filled by a smartphone which may have all the features the customer wants but in many cases it cannot be properly fitted in the vehicle due to lack of specific storage space. This paper describes how the engineering team developed an innovative, flexible and effective solution that holds a smartphone in an ergonomic location.