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Toyota introduced the first generation Prius in 1997. The vehicle was conceived, designed and launched as a dedicated, mass-produced global hybrid vehicle platform, the first of its kind. The introduction of the 2nd and 3rd generation Prius (2003, 2009) saw vehicles with significantly improved performance, including fuel efficiency. The Prius Alpha (Japan/EU), launched in 2011, represented Toyota first foray with Li-ion battery in a strong hybrid configuration. For the Prius Alpha, the adoption of a compact Li-ion battery resulted in sufficient cabin space to allow a 3rd row of seats while maintaining high fuel efficiency. Before and after the launch of the Prius Alpha, an extensive list of tests was performed on the Li-ion battery pack, including electrical, electrochemical, mechanical, and safety. The evaluations were performed in the lab, in the field (demonstration fleets) and by acquiring vehicles used by customers.