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Enhanced technological capabilities render the application of various, increasingly complex, functional concepts for automated driving possible. In the process, the significance of automotive software for a satisfactory driving experience is growing. To benefit from these new opportunities, thorough assessment in early development stages is highly important. It enables manufacturers to focus resources on the most promising concepts. For early assessment, a common approach is to set up vehicles with additional prototyping hardware and perform real world testing. While this approach is essential to assess the look-and-feel of newly developed concepts, its drawbacks are reduced reproducibility and high expenses to achieve a sufficient and balanced sample. To overcome these drawbacks, new flexible, realistic and preferably automated virtual test methods to complement real world verification and validation are especially required during early development phases.