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A steady increasing share and complexity of automotive software is a huge challenge for quality management during software development and in-use phases. In cases of faults occurring in customer’s use, warranty leads to product recalls which are typically associated with high costs. To avoid software faults efficiently, quality management and enhanced development processes have to be realized by the introduction of specific analysis methods and Key Process/Performance Indicators (KPIs) to enable objective quality evaluations as soon as possible during product development process. The paper introduces an application of specific analysis methods by using KPIs and discusses their potential for automotive software quality improvement. Target is to support quality evaluation and risk-analysis for the release process of automotive software.