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Road noise and speech intelligibility are becoming ever more important, irrespective of the vehicle size, due to vehicle refinement as well as connectivity with mobile communication equipment. With better aerodynamic designs, development of refined powertrains, and a tectonic shift from I.C. engine to electric motors, road noise and wind noise will become more apparent to the customer and hence will become a priority for automakers to refine their vehicles. This paper describes the efforts undertaken to identify the road noise paths and develop countermeasures for a compact SUV vehicle. A hybrid test/CAE approach was followed to improve road noise performance of this vehicle. This effort involved developing tire CAE models from physical hardware and creating synthesized road-load input from data taken on roads.