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In recent years the automotive industry is facing unprecedented influx of new technology advancements and ever-increasing consumer demands for media, entertainment and connectivity applications. This drives the automotive industry to deliver the products at a faster pace, thereby reducing time to market which results in issues from end users and dealers. Automotive industries are striving hard to keep pace with these radical changes with increase in software and electronics which in turn necessitates a systematic and effective software engineering approach to deliver high quality product from the core embedded software industry. This paper details how embedded software projects are developed globally and customer issues are collected and analyzed. It also discuss about the method used for performing effective Root cause analysis for identifying the systemic issues and formulating the systemic improvement actions.