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The market potential for products such as scooters and small motorcycles is already self-sustaining. However, other applications for small engines can be more fragmented with a wide variety of requirements for the engine control unit. Consequently, the engine control unit can be designed to accommodate more features than are necessary for a given application to cover a broader market. The flip side of this approach is to design the engine control unit for a limited application reducing the market size. Neither approach creates a cost efficient product for the producer. It either supplies the market with an electronic control unit that has features not being utilized (wasted costs) or a unit that has limited capabilities reducing the economies of scale (higher costs). When these designs are developed using discrete components these inefficiencies are exacerbated.