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This paper aims to establish a systematic process of developing a brand driving sound. Firstly, principal factors of a brand sound identity are extracted from factor analysis of many sample cars. As a result, brand sound positioning map is drawn using jury test data. Also, the multiple regression analysis of subjective and objective test results is carried. As a result, the principal factors are expressed by objective test data and brand sound positioning map can be easily updated from the measurement data. In addition, what should be improved for designing a target sound is reviewed. Secondly, various technologies of target sound design are discussed to involve the brand identity and vehicle’s character in driving sound. Also, an efficient tool to implement the target sound with an active sound design (ASD) system in a vehicle is introduced. This tool enables to efficiently design, tune and simulate a target sound for ASD system in a laboratory.

This paper presents a systematic approach to interior engine sound design for enhancing sound character of car interior sound effectively. Nowadays an active noise control technology is widely used in vehicle industry. Particularly, an active sound design (ASD) technique using vehicle’s audio system for controlling interior sound due to powertrain has become a general method to improve sound quality or character. The ASD system using speakers has the advantage of creating various sounds relatively easy. In this study, the novel systematic approach is proposed to guide the efficient design of powerful and pleasant acceleration sound by order spectrum analysis. At first, primary attributes of powerful and pleasant sound were analyzed and sound concept was derived. Secondly, the optimal linearity and the level envelope of firing order were derived by subjective evaluation.

Recently the interior sound is actively generated by the active sound design (ASD) device in a passenger car. Therefore, the objective evaluation method for the sound quality of actively designed sounds is required. In previous research, the sound quality of interior sound has been presented with powerful and pleasant for the existing passenger car. This paper presents a novel approach method for the objective evaluation of powerfulness and pleasantness of actively designed interior sound. The powerfulness has been evaluated based on the degreed of modulation and a quantity of low frequency booming of the sound in the paper. On the other hand, the pleasantness is evaluated based on the slope ratio of harmonic orders per octave in frequency domain. These evaluation methods are successfully applied to the objective evaluation of luxury passenger car.

The sound sources of modern road vehicle can be classified into three components, driving sound (sound generated through normal driving patterns and events), operating sound (sound generated through actuated components not related to driving), and generated synthetic sound (electronic warning / interactive feedback). The characteristic features of these sounds are dependent upon customer expectation and usage requirements. Additional development complexities are introduced due to each market's cultural and regional differences. These differences in preference must be considered for the establishment of the target sound quality in the early vehicle development process. In this paper, a sound quality goal setting procedure based on user preference is introduced. The sound targets are created as a result of the user preference investigation and validated by intercultural comparison.