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This paper clarifies influence rate of traffic-flow and eco-driving factors that have effect on on-road fuel economy and a case study was conducted to estimate the CO₂ reduction potential due to traffic-flow smoothing and eco-driving promotion by analyzing floating car data from throughout Japan. The data employed in the study was obtained from hybrid vehicles equipped with an Eco Assist system. Previous research has reported that repeated use of these vehicles enhances fuel economy by approximately 10%. First, multiple regression analysis was performed on the subject floating car data to obtain a polynomial with fuel economy as the explained variable and items related to traffic flow and eco-driving as the explanatory variables. Average travel speed was found to have the greatest effect on fuel economy.