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This paper will recommend that the Big-3 carve-out a new business unit that focuses upon the delivery of light-vehicles to fleet operators which are classified as “remanufactured”. The remanufacturing process, as applied to this paper, assures that a not-new product has “like-new” condition characteristics of reliability levels, energy efficiencies, operational capabilities, maintainability, safety and others. This new remanufacturing business model is primarily foreseen to: Materially increase the profit margin of the light vehicle fleet market segment Decrease the market share of imported designed-for-manufacturing components employed in the vehicle production process Reduce the manufacturing impact of light-vehicles upon industrial energy consumption and waste generation Mitigate the loss of control of the design of a vehicle to the Federal Government This article will provide an overview of the following nine elements of this new business model: 1 Who is the customer?