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Electric vehicles differ from conventionally powered vehicles in terms of many characteristics that are directly relevant to the customer. The most evident ones are the total driving range, which is limited by the battery capacity, and the different acceleration behavior, which is directly influenced by the electric motor's torque characteristics. Furthermore, there are many other vehicle characteristics, such as lateral dynamics, that are also strongly influenced by electrification. For all customer-relevant vehicle characteristics, it is important to know the necessary and optimal fulfillments in order to plan and evaluate new electrified vehicle concepts. Correlation functions can be used to convert values for technical characteristics to normalized customer satisfaction fulfillments. To evaluate the quality of a vehicle concept during the development process, a parametric cost function is defined.