Journal Article
NVH Challenges for Low Cost and Light Weight Small Cars
2011-05-17
2011-01-1687
In worldwide automotive markets, the migration of customers towards smaller cars having compact, fuel-efficient design is well established and accepted as an engineering challenge by global automotive OEMs. Tata Motors of India has established a precedent by developing an ultra low cost and light weight car (the Nano), and has thereby created a new market segment for such cars that are more affordable to most of the population. This is now becoming established as a brand of low cost, safe transport in both rural and urban market segments. Despite the market moving towards such compact, fuel-efficient designs, customers are unwilling to lose many of the vehicle attributes to which they have been accustomed in previous types of entry-level cars. Addressing this marketing requirement places some significant challenges before the designers of this type of car.