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Due to the air pollution and energy crisis, the added values to environmental protection from the green technology passenger cars have received scrutiny by consumers. In order to enhance the comprehension of consumers' acceptance in green technology passenger cars, the goal of this study is to promote automotive designer's understanding on the affective response of consumers on automotive form design. In general, consumers' preference is mainly based on the vehicles' form features that are traditionally manipulated by designers' intuitive experience rather than an effective and systematic analysis. Therefore, when encountered the increasing competition in automotive market nowadays, enhancing the car designer's understanding of consumers' preference on the form features of green technology passenger cars to fulfill customers' demands has become a common objective among automotive makers.