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Technical Paper

OEM Value Chain Collaboration Introducing a New Standard for In-vehicle Display Systems

2010-10-19
2010-01-2343
With the rapid deployment of liquid crystal display (LCD) screens in automobiles, car makers are challenged to control costs while providing a useful and stimulating visual experience for drivers and passengers. Not since the introduction of the car radio has a technology offered so much buyer appeal, but these graphics-based systems come at a high cost both in terms of bill of materials (BOM) and developmental expenditures. Re-use of hardware and software is critical to control costs. But with multiple platforms offering different levels of user experience, automakers face the challenge of cost-effectively leveraging a limited number of designs over multiple models. One solution is to deploy smarter architectures that decouple key pieces of the system, so that some components can be used in multiple instances, while others are unique to one or two platforms.
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