Technical Paper
“Consumer Attitudes and Perceptions about Safety and Their Preferences and Willingness to Pay for Safety”
2010-10-19
2010-01-2336
The U.S. National Highway Transportation and Safety Agency's (NHTSA) early estimates of Motor Traffic Fatalities in 2009 in the United States [1] show continuing progress on improving traffic safety on the U.S. roadways. The number of total fatalities and the fatality rate per 100 Million Vehicle Miles (MVM), both show continuing declines. In the 10 year period from 1999 through 2009, the total fatalities have dropped from 41,611 to 33,963 and the fatality rate has dropped from 1.5 fatalities per 100MVM to 1.16 fatalities per 100MVM, a compound annual drop of 2.01% and 2.54% respectively. The large number of traffic fatalities, and the slowing down of the fatality rate decline, compared to the decade before, continues to remain a cause of concern for regulators.
