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This paper presents modeling, analysis, and results of the business viability of a set of IntelliDrive 1 safety applications in a free market setting. The primary value drivers for motorists to adopt the IntelliDrive system are based on a set of safety applications developed and analyzed by the US DOT. The modeling approach simulates IntelliDrive on-board equipment adoption by motorists based on the value of the safety applications. The simulation model uses parameters that are based on adoption rates in a similar dynamical system from recent history and incorporates feedback loops such as the positive reinforcement of vehicle-to-vehicle applications value due to increased adoption. This approach allows the analysis of alternative IntelliDrive business approaches, deployment scenarios, and policies. The net present value of the IntelliDrive system to the nation is computed under alternative scenarios.