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With the ever increasing pressure to improve the fuel economy of vehicles, there has been a corresponding interest in reducing the mass and size of vehicles. While mass is easily quantifiable, vehicle size, particularly the notion of “interior space” as perceived by the customer, is not. This paper explores different ways in which vehicle spaciousness can be quantified and explores new metrics based on customer verbatims. A novel ‘spaciousness calculator’ combines individual metrics to provide a singular holistic rating for spaciousness, useful during vehicle development. Beyond spaciousness, the paper discusses techniques to quantify the ‘packaging efficiency’ of a vehicle; this allows engineers to maximize the interior space for a given exterior size.

In recent years, there has been a growing interest in driver visibility. This is, in part, due to increasing emphasis placed on design factors influencing visibility such as: aerodynamics, styling, structural stiffness and vehicle packaging. During the development process of a vehicle, it is important to be able to quantify all of these factors. Visibility, however, owing to its sensory nature, has been harder to quantify. As a result, General Motors (GM) has undertaken a study to gain deeper insight into customer perceptions surrounding visibility. Clinics were conducted to help determine the relative importance of different metrics. The paper also explores several new metrics that can help predict customer satisfaction based on vehicle configuration.