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Whether it be in highly visible features like fascinating new infotainment systems or hidden behind the scenes in complex new hybrid powertrain controls, in-vehicle software is rapidly changing the way the automotive industry engages its vehicle-buying customers. In every application where a compelling new electronic solution is emerging, it is enabled by the convergence of in-vehicle software developed by different collaborating partners. As more and more component suppliers, vehicle OEMs, and technology vendors enter into collaborative software development projects with each other, a new set of technical and business challenges are showing collaborative software development to be a very distinctive proposition than traditional stand-alone development.