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Compact direct drive in-wheel motors with integrated inverters, control and brakes offer a number of distinct advantages compared to conventional electric drive systems. The most obvious being that the drivetrain is now packaged within the wheel freeing up space elsewhere, in addition many driveline components and their associated losses are eliminated and the vehicle efficiency, response and handling can be improved. In new vehicle applications this allows complete freedom for designers to optimize the vehicle layout, have more usable space inside the vehicle body and enables revolutionary vehicle concepts (which will become more important as road space becomes scarce and taxation measures migrate towards vehicle size). In retrofit applications the compact package allows an electric drive to be added to any existing vehicle without requiring any significant disruption to the vehicle platform to keep integration costs down.

Electric vehicle development is at a crossroads. Consumers want vehicles that offer the same size, performance, range, reliability and cost as their current vehicles. OEMs must make a profit, and the government requires compliance with emissions standards. The result - low volume, compromised vehicles that consumers don't want, with questionable longevity and minimal profitability. In-wheel motor technology offers a solution to these problems; providing power equivalent to ICE alternatives in a package that does not invade chassis, passenger and cargo space. At the same time in-wheel motors can reduce vehicle part count, complexity and cost, feature integrated power electronics, give complete design freedom and the potential for increased regenerative braking (reducing battery size and cost, or increasing range).