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Technical Paper

Cooperation Management: An Essential Enabler for Advanced Technology Development in the US

2011-04-12
2011-01-0078
Cooperations - big, small, and all sizes in between - have become part of the very fabric of the automotive industry over the last 10-15 years. Particularly in the pursuit of advanced technologies, automotive Original Equipment Manufacturers (OEMs) and suppliers alike have been collaborating in unprecedented numbers, forming strategic alliances and operational partnerships to exponentially increase their chances of being successful in this arena. Be it the technology, the resources, the investment dollars, or the market share, even the powerhouses of the industry realize that no one organization possesses enough of all elements to do this alone … that “marriages of convenience” can very often be the smartest, quickest path to making cost-effective alternative powertrain vehicles available to the consumer. Are we savvy, though, as an industry, to the challenges and risks that go hand-in-hand with entering into these partnerships?
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