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One of the most effective NVH solutions used in the automotive industry to reduce structure-borne noise is to apply vibration damping treatments to the vehicle structure. These damping treatments need to meet increasing weight reduction targets, while offering the same or better damping properties. While Liquid Applied Structural Dampers (LASD) are now delivering high damping performance at lower densities, traditional damping measuring techniques are falling short in describing the performance of these extensional layers when applied onto more realistic test samples or real structures. This paper discusses the damping performance of LASD technology, in particular the newer generations of acrylic-based waterborne LASD materials, which through improvements in polymer architecture are achieving increased damping efficiencies together with reduced density.