Search Results

For achieving viable mass customization of products, product configuration is often performed that requires deep understanding on the impact of product features and feature combinations on customers’ purchasing behaviors. Existing literature has been traditionally focused on analyzing the impact of common customer demographics and engineering attributes with discrete choice modeling approaches. This paper aims to expand discrete choice modeling through the incorporation of optional product features, such as customers’ positive or negative comments and their satisfaction ratings of their purchased products, beyond those commonly used attributes. The paper utilizes vehicle as an example to highlight the range of optional features currently underutilized in existing models. First, data analysis techniques are used to identify areas of particular consumer interest in regards to vehicle selection.

To advance vehicle lightweighting, chopped carbon fiber sheet molding compound (SMC) is identified as a promising material to replace metals. However, there are no effective tools and methods to predict the mechanical property of the chopped carbon fiber SMC due to the high complexity in microstructure features and the anisotropic properties. In this paper, a Representative Volume Element (RVE) approach is used to model the SMC microstructure. Two modeling methods, the Voronoi diagram-based method and the chip packing method, are developed to populate the RVE. The elastic moduli of the RVE are calculated and the two methods are compared with experimental tensile test conduct using Digital Image Correlation (DIC). Furthermore, the advantages and shortcomings of these two methods are discussed in terms of the required input information and the convenience of use in the integrated processing-microstructure-property analysis.

As the world's largest auto producer and consumer, China is both the most promising and complex market given the country's rapid economic growth, huge population, and many regional and segment preference differences. This research is aimed at developing data-driven demand models for customer preference analysis and prediction under a competitive market environment. Regional analysis is first used to understand the impact of geographical factors on customer preference. After a comprehensive data exploration, a customer-level mixed logit model is built to shed light on fast-growing vehicle segments in the Chinese auto market. By combining the data of vehicle purchase, consideration, and past choice, cross-shopping behaviors and brand influence are explicitly modeled in addition to the impact of customer demographics, usage behaviors, and attributes of vehicles.

Particle swarm optimization (PSO) is a relatively new stochastic optimization algorithm and has gained much attention in recent years because of its fast convergence speed and strong optimization ability. However, PSO suffers from premature convergence problem for quick losing of diversity. That is to say, if no particle discovers a new superiority position than its previous best location, PSO algorithm will fall into stagnation and output local optimum result. In order to improve the diversity of basic PSO, design of experiment technique is used to initialize the particle swarm in consideration of its space-filling property which guarantees covering the design space comprehensively. And the optimization procedure of PSO is divided into two stages, optimization stage and improving stage. In the optimization stage, the basic PSO initialized by Optimal Latin hypercube technique is conducted.

Reliability-based design optimization (RBDO) has been widely used to obtain a reliable design via an existing CAE model considering the variations of input variables. However, most RBDO approaches do not consider the CAE model bias and uncertainty, which may largely affect the reliability assessment of the final design and result in risky design decisions. In this paper, the Gaussian Process Modeling (GPM) approach is applied to statistically correct the model discrepancy which is represented as a bias function, and to quantify model uncertainty based on collected data from either real tests or high-fidelity CAE simulations. After the corrected model is validated by extra sets of test data, it is integrated into the RBDO formulation to obtain a reliable solution that meets the overall reliability targets while considering both model and parameter uncertainties.

Sensitivity analysis plays an important role to help engineers gain knowledge of complex model behaviors and make informed decisions regarding where to spend engineering effort. In design under uncertainty, probabilistic sensitivity analysis (PSA) is performed to quantify the impact of uncertainties in random variables on the uncertainty in model outputs. One of the most challenging issues for PSA is the intensive computational demand for assessing the impact of probabilistic variations. An efficient approach to PSA is presented in this article. Our approach employs the Kolmogorov-Smirnov (KS) distance to quantify the importance of input variables. The saddlepoint approximation approach is introduced to improve the efficiency of generating cumulative distribution functions (CDFs) required for the evaluation of the KS distance.

Metamodeling approach has been widely used due to the high computational cost of using high-fidelity simulations in engineering design. Interpretation of metamodels for the purpose of design, especially design under uncertainty, becomes important. The computational expenses associated with metamodels and the random errors introduced by sample-based methods require the development of analytical methods, such as those for global sensitivity analysis and uncertainty propagation to facilitate a robust design process. In this work, we develop generalized analytical formulations that can provide efficient as well as accurate global sensitivity analysis and uncertainty propagation for a variety of metamodels. The benefits of our proposed techniques are demonstrated through vehicle related robust design applications.

Our research is motivated by the need for a rigorous engineering design framework and the need for developing a demand analysis approach that is critical for assessing the profit a product can bring. A Decision-Based Design framework is presented as a rigorous design approach and the method of Discrete Choice Analysis is applied in order to create a demand model that facilitates engineering decision-making in vehicle design with an emphasis on engine design. Through interdisciplinary collaborations, we illustrate how the gap between market research and engineering analysis can be bridged in product design.