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Globally, road traffic crashes kill about 1.24 million people each year. Pedestrians constitute 22% of all road deaths, and in some countries this is as high as 60%. The capacity to respond to pedestrian safety is an important component of efforts to prevent road traffic injuries. Pedestrian collisions, like other road traffic crashes, should not be accepted as inevitable because they are, in fact, both predictable and preventable. Examination of pedestrian injury distribution reveals that given an impact speed, the probability of fatal injuries is substantially greater when the striking vehicle is a pick-up rather than a passenger car. Given their utility areas, pickup vehicles require negotiating rough terrains and are therefore engineered with higher ground clearance and larger approach angle. The challenge is to optimize these design parameters and also style the vehicle for pedestrian safety while maintaining a low design cost at the same time.