Technical Paper
Critical Success Factors of Quality Culture Development in Automotive Industry
2013-04-08
2013-01-1330
Purpose - This research aimed to investigate the process of quality culture development in automotive industry in in order to identify the critical success factors. Design/methodology/approach - A review of relevant literature is used to identify potential critical success factors for quality culture development. The research had targeted quality directors, quality managers, and quality employees, and consultants working in automotive industry. Data were collected with an electronic survey which included 20 close ended questions, each measured by using five-point scale, Out of total 150 questionnaire distributed, 60 useable responses were received resulting in 40% response rate. A judgmental sampling technique had been selected. Both descriptive and inferential statistics had been used to analyze this data.